Take a journey with Evie Young Bridal and step into the enthralling Outback to experience the rich and raw beauty that comes from the very heart of Australia – inspiration for the Spring/ Summer 2021 collection that is, The Outback Australia. A place where ivory drips into a fiery terrain creating hypnotic contrasts for the brides unbound by monotony.
White leather country boots mark the spellbound earth with trains of ivory chiffon sweeping away any lasting imprint – but if you catch a glimpse of the beauty in the desert, you’ll be left with an everlasting impression explains Creative Director and Designer Liz Young.
“I wanted this collection to highlight the raw magnetic beauty from within the bride and the gown she wears, allowing her to be the statement piece of her own runway – and there’s no better location to compliment that than the untamed sunburnt country of the Australian Outback,” said Ms Young.
“All the photoshoot locations we choose for our brands are remarkable and incredibly wondrous in their own way, however there’s something extra magical and sentimental about shooting a campaign in the heart of our home.
“A place which is essentially rugged and raw, awe inspiringly vast and intensely beautiful – this location is nothing less than spectacular and the Northern Territory landscape brought her magic to The Outback.”
The Outback will be arriving to worldwide retailers from December 2020 to February 2021, and will be showcased in global trunk shows in selected retailers from October 2020.
