A designer event (also known as a bridal trunk show) is a specialised event organised by a bridal boutique or wedding dress designer to showcase their latest collections. It offers brides-to-be the opportunity to preview and try on a wide range of wedding dresses and accessories that may not be readily available in-store. Bridal trunk shows often have limited-time availability and may include special promotions or discounts. It’s common for boutiques to require appointments during the trunk show to ensure that each bride receives individual attention and personalised assistance during their visit. Overall, they provide a unique and exciting experience for brides, allowing them to explore an extended variety of options, receive expert advice, and potentially take advantage of exclusive offers.